What Is Google Digital Garage All About?
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Google Digital Garage is a non-profit online learning platform where you can learn online skills in fields such as Digital Marketing, Data Analysis with Technology, and Career Development. These courses have video lectures and tutorials that help to understand the basics of the field. You need to complete a quiz after finishing a module to test your knowledge. You can proceed to the next module only if you successfully complete the quiz. All the courses are FREE.
What Is The Fundamentals Of Digital Marketing Certification Course?
The questions and answers provided in this article are from the Fundamentals Of Digital Marketing certification course. This course has a total of 26 Modules and takes an approximate time of 40 hours to complete.
Every module has a quiz after you finish that module. You can move to the next module by successfully completing the quiz from the previous module. Once you finish all the modules you have to take a final exam. If you pass the exam with a score of 80% or higher then you will earn your Digital Garage Certificate.
This course is valid for a period of 12 Months and if you fail in your first try then you can retake the exam after 24 hours from the last try.
Key Features Of This Certification Course
The main features of this course are:
(1) It is designed by Google itself so the information provided in this course is top notch quality.
(2) It is accredited by The Open University and IAB Europe.
(3) It provides a Certificate which has recognition in the job industry.
(4) The video tutorials are far easier to understand than text based learning.
(5) A user has unlimited access to the course and it’s totally free.
URL of the Exam – https://learndigital.withgoogle.com/digitalgarage
Google Digital Garage Fundamentals Of Digital Marketing Final Exam Questions And Answers (Updated April 2021)
Q.1 – What’s the biggest
challenge for most businesses when going online?
(A) Planning a budget
(B) Developing a plan
(C) Optimising a
website
(D) Defining a
customer base
(A) What your
customers are doing on your website
(B) Where your
customers have come from before visiting your website
(C) Where your customers go after leaving your website
(D) What your
customers are looking for on your website
Q.3 – Website hosting servers
have their own unique IP address, what does this address consist of?
(A) Numbers and
letters
(B) Numbers
(C) Letters
(D) Letters and
symbols
(A) It can enable you
to offer discounts that compete directly with your competitors’ pricing
(B) It can identify how your offering is different in comparison to
your competitors
(C) It can give you
deeper insight into the market and their approach
(D) It can reveal
which additional regions you could be operating in so that you can grow your
business
(A) Shopping bags
(B) Blog content
(C) YouTube
(D) Social media
Q.6 – How can businesses
benefit from using analytics on their website?
(A) It will show you where your audience comes from
(B) It will list which
pages your audience does not like
(C) It will show where
your customers go after they’ve left your site
(D) It will show you
why your audience visit your site
(A) Internet Position
(B) Internet Placement
(C) Internet
Privatisation
(D) Internet Protocol
(A) The consideration phase, when customers start to research
potential products to buy
(B) The finance stage,
when customers think about their budgets
(C) The action stage,
the moment when customers commit and purchase your product
(D) The sharing stage,
when customers share images and feedback on your products
Q.9 – Which are the first steps
you should consider when constructing an online business strategy?
(A) Understand the
target audience
(B) Change your
mission statement to match the goals
(C) Create goals and identify a USP
(D) Define and segment
your audiences
Q.10 – Where does the domain
name of a website primarily sit?
(A) In the URL
(B) In the coding of
your header image
(C) In your navigation
menu
(D) In your logo’s
hyperlink
Q.11 – When planning your website,
what is one of the key things you should consider?
(A) The order your
products will appear on the site
(B) What you want your customers to do on the site
(C) How customers will
interact with the site
(D) What your
customers want to see on the site
(A) Technology
(B) Cost
(C) Scope
(D) How long you’ve been in business
Q.13 – When you’re building a
business website, what purpose does a server have?
(A) It manages your
website
(B) It hosts your website
(C) It promotes your
website
(D) It secures your
website
Q.14 – When looking to
advertise a new business online, what is one of the major benefits of display
ads?
(A) They are seen by
everyone
(B) They have
higher click-through rate
(C) They can come in many different formats
(D) They don’t cost
too much to set up
(A) Call the customer
when there is an offer they’d enjoy
(B) See where their
customers are and monitor their shopping behaviours
(C) Send them offers when they enter a certain geographical area
(D) Add items to
their in-app basket that you think they’d like
Q.16 – What is the term we use
to describe how search engines categorise each piece of content?
(A) Listing
(B) Crawling
(C) Indexing
(D) Ranking
(A) Search phrase
(B) Search term
(C) Search query
(D) Search word
(A) Outrank lots of
larger, more established companies
(B) Find more opportunities
(C) See more traffic
than short tail keywords
(D) Perform better on
social media
(A) Pay people to link
back to your site
(B) Write some great content they will find useful
(C) Ensure your staff
link back to your site
(D) Link to them
first, regardless of whether they have anything interesting on their site
(A) The quantity of
links is important, not the quality
(B) The quality of links is important, not the quantity
(C) Links hidden
within code on sites improves your SEO performance
(D) Links hidden
within images on sites improves your SEO performance
Q.21 – Which of the following
will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
(A) It will help the ad stand out and encourage people to click it
(B) It will guarantee
the ad appears at the top of the search results
(C) It will increase
the amount of users across your entire website
(D) It can increase
the quality score of your ad
(A) Relevance
(B) Conversion
(C) Clicks
(D) Importance
(A) Quotation marks
(B) Apostrophes
(C) Italics
(D) Square brackets
(A) To see personal
data about the person who bought from you
(B) To understand what is working and what is not
(C) To increase your
budget to get more traffic
(D) To advertise
internationally more easily
(A) Place them well within
your text
(B) Make
them eye-catching
(C) Put branding on
them
(D) Give them descriptive names
(A) Choosing what
images to put on your website
(B) Reserving all the
social profiles that you will be using for the business
(C) Finding people who
will link back to your website
(D) Keyword Research
Q.27 – When optimising
a website for search, what impact do meta and title tags have on the search
engine?
(A) They are hidden
messages that have no bearing on search engines
(B) They are
the on-page content that appears on your homepage, telling search
engines what you do
(C) They are
automatically generated and help websites rank within search engines
(D) They are embedded messages that help the search engine determine
what’s on the page
(A) Alongside them
(B) Below them
(C) On the next page
after them
(D) Above them
Q.29 – When advertising using
Search Engine Marketing (SEM), you only pay…
(A) When your ad
appears within the search results
(B) When a conversion
happens on your website
(C) When your ad is clicked by someone
(D) When someone stays
on your website for more than 2 minutes
(A) Drive more traffic
to your website
(B) Target more people
in different areas of the world
(C) Ensure people see relevant ads that relate to their search query
(D) Stop using
negative keywords
Q.31 – What is the most
important thing to consider when optimising a search engine marketing campaign?
(A) Increasing the bid
for the keywords you are targeting
(B) Increasing the relevance of the keywords, ads, and landing page
(C) Adding lots of
keywords to the campaign to get more traffic
(D) Continually
changing the ad copy
Q.32 – What’s the first step in
the search engine optimisation process for your website?
(A)
Off-site optimisation
(B) Keyword research
(C) Writing fresh
content
(D) Setting an ad
budget
(A) How long the
content on the page is
(B) If you mention
keywords over 50 times in a short piece of content
(C) Unique, engaging, relevant content
(D) Where you are in
the world when adding content to your site
(A) Helps your website
stand out from the competition
(B) Allows you to
input lots of keywords so that you appear for all of them
(C) Provides search engines with more consistent and clear information
about what’s on the website
(D) Allows you to
place sales promotion offers within the search results
Q.35 – Which of the following is
a benefit of Search Engine Marketing (SEM)?
(A) Reach out to potential customers actively looking for your product
or service
(B) Create different
types of ad formats to show to potential customers
(C) Target people
based on their interests and habits
(D) SEM is a lot
cheaper than any other advertising medium
(A) Website’s homepage
(B) Order confirmation page
(C) Order form page
(D) Contact us page
(A) Prevent
(B) Secure
(C) Increase the
chance of
(D) Decrease the
chance of
Q.38 – Fill the blank: ‘Search
engines ______ the internet to discover content.’
(A) Index
(B) Crawl
(C) Investigate
(D) Rank
Q.39 – What are three key
considerations when evaluating keywords for search engine optimisation?
(A) Competition,
cohesiveness, relevance
(B) Frequency, competition, relevance
(C) Relevance,
cohesiveness, execution
(D) Frequency,
execution, relevance
Q.40 – We use them every day,
but what is the overall purpose of a search engine?
(A) To position
websites based on how popular they are
(B) To display
websites in a random order to increase site traffic
(C) To ensure every
business gets an equal number of site visits
(D) To help the user find the most relevant answer to their query
Q.41 – Which search query would
trigger an ad based on this keyword: [London portrait photographer]?
(A) Portrait
photographer London
(B) London
photographer
(C) London portrait photographer
(D) Photographers in
London
Q.42 – Google Search Console
“Crawl” reports let you monitor…?
(A) If potential
customers can access your web pages
(B) If Google can view your web pages
(C) How people
interacts with your website
(D) What information
Google records about your site
Q.43 – To improve your website’s
SEO performance, when should you consider updating your SEO plan?
(A) When you write a
new blog post
(B) When you have a
sale or promotion
(C) When you add a new service or product
(D) When you employ
new staff
(A) Business name, address, phone number
(B) Personal name,
business name, postcode
(C) Name, PO box,
freephone number
(D) Business name,
CEO, company registration number
(A) Prioritise
(B) Highlight
(C) Hide
(D) Promote
(A) Stern &
Serious
(B) Serious &
Honest
(C) Fun & Inviting
(D) Engaging & Inviting
(A) Compare follower
numbers across platforms
(B) Use online analytics tools to measure engagement
(C) See what
competitor businesses are using
(D) Ask friends and
family which platforms they use
(A) Apps allow you to send push notifications
(B) Apps are easy to
access on the app store
(C) Apps generally
work on more mobile devices
(D) Apps allow you to
collate more data on your customers
(A) Short, technical,
include a call to action
(B) Relevant, short,
entertaining
(C) Short,
entertaining, include a call to action
(D) Short, relevant, include a call to action
(A) Local Search
(B) Geo Search
(C) Mobile Search
(D) Organic Search
Q.51 – Why is it important to
reach customers on their mobiles when advertising locally?
(A) People use their phones while they are on the go
(B) Ads are smaller in
mobile devices and therefore cheaper
(C) People prefer to
receive adverts on their mobile
(D) Everyone has a
mobile phone
(A) Paid advertising
(B) Pay for followers
(C) Follow all of your
competitors’ followers
(D) Overuse hashtags
(A) A scaled design
(B) A visual design
(C) A responsive design
(D) An integrated
design
(A) Ask your audience
what they search for when looking for similar products
(B) Use the Google Keyword research tool or Bing Keyword research tool
(C) Use a tool to
harvest the keywords your competitors are using
(D) Use all the usual
keywords from your website in your advertising account
(A) Writing engaging online copy
(B) Keeping the target
audience in mind
(C) Understanding the
user journey
(D) Being consistent
in your approach to copy
Q.56 – Why is social media a
great tool for your business to build trust and engagement with your audience?
(A) You can share
offers and discounts exclusively to your following
(B) You can share
blogs from other businesses to cover more than what you do
(C) You can share honest reviews about your product or service
(D) You can connect
with customers at any time of the day
(A) Content scheduling
tools
(B) Audience profiling
tools
(C) Social media
analytic tools
(D) Website analytic tools
(A) It can improve sales by directing more traffic to your website
(B) It can enable a
business to create a bank of content, which can be reused to create ads
(C) It helps a company
identify its biggest competitors
(D) It provides you
with another channel to push sales and promotional messages to customers on a
regular basis
(A) Your social media
links
(B) An interactive map
(C) Your physical location details
(D) Business
registration number
(A) Everyone uses
search engines
(B) You can target ads to a specific geographic area
(C) You can target ads
to specific genders
(D) Search ads are
cheaper than display adverts
Q.61 – When it comes to mobile,
how would you define usability?
(A) The visitor’s time
navigating your site
(B) The visitor’s experience on your site
(C) The visitor’s
general time on your site
(D) The visitor’s
purpose when on your site
(A) Personalising
content to make each customer feel important, taking into account available
data about each individual customer.
(B) Reducing the
number of channels used for content marketing to only those channels with the
highest referral numbers, thus saving money
(C) Identifying
audiences who view their content, and ensuring those specific audiences get
targeted in the future, with the aim of increasing sales
(D) Refining their content marketing strategy as they go, taking into
account available data and metrics
(A) Site speed and usability
(B) Keywords and
metadata
(C) Image size and
navigation
(D) Site speed and
visual appearance
(A) Optimised for different devices
(B) Visually engaging
(C) Full of relevant
information
(D) Text heavy
(A) Answer The Public
(B) Google Ads Editor
(C) Facebook business
manager
(D) EM Rush
(A) A business that operates from a specific geographic location
(B) A business that is
within a 5km radius from the customer
(C) A business that
has existed within a community for more than 5 years
(D) A business that
only provides a service based product
(A) Increase staff
morale
(B) Increase audience engagement
(C) Increase customer
satisfaction
(D) Increase overall
profit
(A) it allows you to
target people who have ad blockers enabled
(B) it can be seen by
people who aren’t logged into their accounts
(C) it allows you to target people based on their likes and interests
(D) it doesn’t cost
too much to spread your ads far
(A) People on niche
platforms are more likely to engage with you
(B) Your content will be put in front of specific audiences
(C) Your content will
be seen by a mix of different people, gaining more views and likes
(D) It enhances your
brand to be seen on more specific social media platforms
Q.70 – What are the benefits of
using social media when looking to advertise your business locally?
(A) People trust local
businesses on social media
(B) You can target ads to a specific local audience
(C) You can make video
ads promoting the area
(D) People use social
media more than they use search engines
(A) Research
competitors
(B) Create a listing
(C) Create an ad
(D) Post a link
(A) Your audience’s
data
(B) Your audience’s interests
(C) You audience’s
available income
(D) Your audience’s
offline behaviour
(A) % of people that
made a purchase after receiving the email
(B) % of people that
opened the email out of the total recipients
(C) % of people who clicked on a link in the email out of the total
recipients
(D) % of people who
were sent the email against the total number of conversions made
Q.74 – When advertisers run
online ads that typically include an image for people to click on, it’s called…
(A) Search Engine
Optimisation
(B) Banner advertising
(C) Display advertising
(D) Webpage
advertising
(A) Search advertising
(B) Reacquiring
(C) Readvertising
(D) Retargeting
Q.76 – Which of the following is
the most accurate analogy for a display advertising network?
(A) A targeting option
for publishers
(B) A marketplace between online publishers and advertisers
(C) A payments system
for online ad campaigns
(D) A targeting option
for advertisers
(A) Shooting as much
as you can and culling it later
(B) Finding editing
software
(C) Finding equipment
to use
(D) Planning your content
Q.78 – Which of the following is
a key strategy for distributing your video content?
(A) Share videos across all of your digital marketing tools
(B) Pick one primary
place to share your video content
(C)
Trust word-of-mouth to drive traffic to your videos
(D) Send out a
postcard to relevant mailing lists
Q.79 – What is one of the
benefits of using templates for your email marketing campaigns?
(A) You can reuse the same template
(B) They are always
free
(C) You can duplicate
the design of your website
(D) Templates work
better on mobile
Q.80 – Which of the following is
a benefit of search advertising over display advertising?
(A) Search ads are
more likely to be clicked on
(B) Search advertising
is cheaper than display advertising
(C) Search advertising
allows ads to be created in multiple formats
(D) Search advertising is shown to customers who are searching for
your specific terms
Q.81 – Why is it important that
you set goals when planning your display ad campaigns?
(A) To help determine
the best way to collate customer data
(B) To help determine the performance and allow for optimisation
(C) To help determine
where your budget will be spent
(D) To help determine
the performance of your competition
(A) Change the colours
to be more eye-catching
(B) Change how much
your branding is shown in the video
(C) Update the description to tell people more about the video
(D) Delete the video
and try again with edited content
Q.83 – When it comes to email
marketing, what do we mean by the term A/B testing?
(A) A/B testing means
you can split your contacts alphabetically
(B) A/B testing means
you send the same email twice to the same people
(C) A/B testing means splitting your audience and sending each of them
a different variation of your email
(D) A/B testing means
it is spell checked and proofed, prior to hitting send
Q.84 – Which of the following is
a benefit of display advertising over search advertising?
(A) Display
advertising is cheaper than search advertising
(B) Appearing on relevant websites offering advertising space
(C) Ads can appear at
the top of search engine results pages
(D) Display ads are
more likely to be clicked on
Q.85 – What can you do to help
your videos appear in search results?
(A) Make the content
really interesting
(B) Give detailed descriptions of its content
(C) Clearly brand your
videos
(D) Include calls to
action within the videos
Q.86 – When planning your
display advertising, what does the word ‘placement’ mean?
(A) The exact location of your ad on a particular page of a website
(B) The size and
position of your ad
(C) The exact location
of your ad on search engine results pages
(D) The position of
text within your ad
Q.87 – When discussing display
advertising, what is an ad network?
(A) A way to get free
traffic to your site
(B) A directory of
lots of websites that sell the same products as you do
(C) An online store of
images you can use within your content
(D) A platform allowing the advertiser to advertise on websites within
the network
(A) Promotions and special offers
(B) Personalised
messages
(C) Location specific
information
(D) Product shots and
detailed information
Q.89 – Retargeting allows you
to…
(A) Target users, based on the specific actions they take on your site
(B) Target people,
based on their likes and interests
(C) Appear higher
within the search results
(D) Target people
before they come to your website
Q.90 – Which of the following
factors can impact the open rate of your email campaigns?
(A) The amount of
links contained in the email
(B) The number of
images in your email
(C) The opportunity
for customers to opt-out
(D) The subject line of the email
Q.91 – How can you attract
social media users to share your video content online?
(A) Tag them in posts
(B) Use hashtags
(C) Make them funny
(D) Use subtitles
Q.92 – How can your business
benefit from video without making one yourself?
(A) Advertising on other people’s videos
(B) Commenting on
other people’s videos
(C) Sharing other
people’s videos
(D) Interacting with
other people’s videos
(A) The device users
access the site with
(B) The time a user spends on the site
(C) The browser a user
uses to visit the site
(D) The geographical
location of the user
(A) Conversion
(B) Dimension
(C) Access
(D) Metric
(A) Organic keywords
(B) Social media ads
(C) Paid keywords
(D) Directories
Q.96 – What do website analytics
allow you to do?
(A) Set up advertising
accounts to drive continuous improvement
(B) Understand user behaviour and improve the effectiveness of your
digital marketing efforts
(C) Interact with
customers on your website to increase conversion
(D) Predict your users
next move based on previous data
Q.97 – Why should you avoid
focusing on collecting as much data as possible?
(A) Vast quantities of
data will take a long time to process
(B) Large amounts of
data are harder to store online
(C) The right information, at the right time, is more valuable
(D) Spreadsheets have
a limit on the amount of information they can store
Q.98 – How is a spreadsheet
defined?
(A) An interactive computer application for the organisation, analysis
and storage of data
(B) A static
collection of related data tables that can be queried to locate specific fields
(C) A tool for storing
large amounts of numerical data, but not text-based data
(D) A digital balance
sheet to keep track of financial transactions
Q.99 – When using analytics on
your website, what do we mean by the term ‘conversion’?
(A) The act of a user
coming from a certain geographical location
(B) The act of a user
spending a certain amount of time on the site
(C) The act of a user
meeting a specific metric
(D) The act of a user completing a goal
Q.100 – When it comes to web analytics,
what insights can you gather using analytics tools?
(A) What websites
users visit after leaving your website
(B) How you currently
rank in search engines
(C) How people interact with your website
(D) How people
interact with your competitors’ websites
(A) Bid higher within
your SEM advertising account
(B) Find insights that can help you identify where to make
improvements
(C) Build better
social media profiles
(D) Run advertising in
other countries around the world
Q.102 – When creating a
presentation based on lots of data, what principle should you bear in mind?
(A) Show all the
information available, to give your audience as much context as possible
(B) Tailor your approach to your audience in order to tell a better
story
(C) Stick to visual
graphics only, as everyone will prefer this presentation format over tables and
text
(D) Present all
information in the same way because everyone interprets things similarly
Q.103 – How do you handle data in
analytics to gain greater insights into our audience’s behaviour?
(A) Partition
(B) Sample
(C) Segment
(D) Extract
Q.104 – What is the benefit of
using digital data?
(A) It can help you make informed decisions and improve online
performance
(B) Digital data is
always 100% accurate
(C) Digital data
allows you to save money on offline analytics
(D) Using digital data
allows you to automatically reach more customers
(A) Browser users use to access your site
(B) Unique visitors to
your site
(C) Time users spend
on your site
(D) Number of pages
viewed per visit
Q.106 – In the world of
analytics, the time the user spent on your site is considered which type of
data?
(A) Conversion
(B) Clocking
(C) Metric
(D) Dimension
Q.107 – Which of these is not a
benefit for businesses using fully integrated e-commerce platforms?
(A) Stock control
(B) Integrated
invoicing
(C) The ability to
track shipping
(D) Automated complaints process system
(A) Use images direct
from the internet to ensure accurate file size
(B) Use images direct
from the original manufacturer
(C) Ensure images are of a high quality
(D) Use detailed
descriptions instead of images to help search engines
(A) price
(B) hierarchical
(C) a constantly
changing
(D) alphabetical
Q.110 – Analytics can help
optimise your website for which of the following?
(A) For different devices, navigation & search
(B) For different
devices & social media profiles
(C) For email
templates & social media profiles
(D) For navigation,
search & video campaigns
(A) SEM advertising
(B) Social advertising
(C) Retargeting
(D) Email campaigns
Q.112 – When trying to increase
the product sales on your website, one way to achieve this is to ______?
(A) send multiple
follow up emails once a purchase has been made
(B) show them
remarketing ads with a variety of products
(C) provide the customer with relevant suggested purchases
(D) include a pop up
on your website that they have to action before continuing
(A) Build an online
store with an integrated payment system
(B) Set up a web-based money transfer software like PayPal
(C) Invest in a new
website platform
(D) Use other
platforms such as eBay or Etsy
(A) Translated by an
automated tool only
(B) Translated but also locally adapted for the audience
(C) Translated into
the native language
(D) Left the same, and
not translated
(A) accessible | supply chain | legal
(B) affordable |
supply chain | language
(C) exciting |
customer needs | currency
(D) affordable |
customer needs | legal
(A) use online tools to help you understand where there’s a strong
demand for your products
(B) move the whole
business to that country
(C) replicate your
current business in as many countries as possible
(D) buy new domains
for the country
Q.117 – When looking to expand
your business internationally on social media, what should you do first?
(A) Treat all social
media channels the same
(B) Use popular
phrases and memes for that area
(C) Analyse platforms popular in that area
(D) Not advertise at
all, as other countries don’t like social advertising
Q.118 – Fill the Blank: In The
World Of Display Advertising, Remarketing Is A Way To _______.
(A) pay less per click
than standard SEM ads
(B) show ads to people
before they visit your website
(C) show ads to people after they visit your website
(D) display a pop up
on your website when people visit it
(A) Paid
(B) Owned
(C) Earned
(D) Published
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